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Practice · Designs

Product design that ships.

UI/UX, web, mobile, and design systems — end-to-end design and engineering for teams building things that last.

What we deliver

Six disciplines. One team.

UI / UX Design

User research, information architecture, wireframes, and high-fidelity Figma designs. We design for outcomes — not for award submissions.

Web Development

Next.js, React, and TypeScript frontend engineering. Pixel-perfect implementation from design to production, built for performance and long-term maintainability.

Mobile — iOS & Android

React Native or native Swift / Kotlin. We design and build cross-platform apps from a single shared design system, with full parity on both platforms.

Design Systems

Token-first Figma component libraries paired with React component libraries. Built to scale across teams, products, and brand themes without duplication.

Frontend Engineering

Performance, accessibility, and maintainability baked in from day one. We write code that designers can read and engineers enjoy maintaining.

Prototyping & Research

Figma prototypes, usability testing, and data-informed iteration before a line of production code is written. We find the expensive assumptions early.

How we work

How the Designs practice works.

01Discover

Research before design

A week of intake: user research, technical audit, business goals. Nothing gets designed until the problem is sharp and the success metrics are agreed.

02System

System first, screens second

We establish design tokens and component primitives before touching a single screen. This prevents the debt that comes from designing page by page.

03Build

Weekly demos, shared hours

Working screens and components handed to engineering every week, not at the end. Demos in your timezone. No status decks.

04Evolve

Sustain and improve

Most partners move to a monthly retainer after delivery. The design system keeps improving; the product keeps moving. Documentation is a first-class deliverable.

What clients say

From the partners.

All Designs reviews
The design system they built has survived two product managers, four engineers, and a complete rebrand. That's the only durability test that matters.
Head of Engineering
Logistics SaaS · London
2025
They came in at week six with a prototype that outperformed our entire in-house design review process. Research into testable UI, faster than I've ever seen it happen.
CTO
Healthcare Platform · Toronto
2024
We'd worked with three agencies before Popaya. None of them understood the actual problem we were solving. These guys did — on the first call.
Founder
E-commerce · Melbourne
2024
FAQ

Before we talk.

  • Yes. About 30% of our Designs engagements are design-only — systems, audits, or full product designs handed off to your in-house engineering team.

  • Yes. We can audit, extend, or document an existing system. We are experienced with Figma variables, Style Dictionary, Storybook, and most major component libraries.

  • We document every component in Storybook and connect Figma to code via Code Connect. Handoff is a first-class deliverable, not an afterthought.

  • Scoped projects start at six weeks. We don't do one-week sprints — they don't produce the kind of quality we want to put our name on.