How do you handle the time difference with our team?

We run shifts that overlap with your working hours — most of our partners are in North America, the UK and Europe. Daily standups happen in your timezone, not ours.

What does a typical engagement look like?

Most partnerships start with a 6-week scoped pilot to align on quality and pace. After that we move into ongoing pods, billed monthly. Long-term retainers are the norm.

Can you work alongside our existing engineering team?

Yes — we plug into your stack, your repo, your standups. About half our work is staff augmentation; the other half is end-to-end project delivery.

Always, before any scoped conversation. We also work under client MSAs without modification in most cases.

How do you price projects?

Fixed scope, fixed price for delivery work. Time-and-materials for ongoing pods. We commit to dates in writing in week one.

Booking Q3 — Q4 2026 partnerships

We design, build & ship digital products for ambitious teams.

A multidisciplinary technology studio working across product design, immersive technology and real-time experiences — with extensive timezone overlap for partners across North America, the UK and Europe.

Start a project See our work

8+years building
200+projects shipped
18countries served

LIVE · AUTOPLAY

Retail kiosk · Unity

98%

on-time delivery

Across 200+ ships. We commit to dates in writing in week one — and structure delivery to hit them.

DesignsLabStudio

Three practices, one team.

Senior specialists per pod. You get the right people for the problem — not whoever's free.

live overlap

—:——NYC
—:——SFO
—:——LON
—:——BLR

PST → GMT overlap, every business day.

Built with

Next.js
React
TypeScript
shadcn / Base UI
Unity
Unreal
three.js
Swift
Kotlin
Tailwind

— What we do —

One studio. Three practices.

Each practice is led by senior specialists. Most of our partnerships span more than one.

Designs01

Product · Web · Mobile

End-to-end design and engineering. The team most of our long-term partners start with.

UI / UX design
Web development
iOS & Android apps
Design systems

Explore Designs

Lab02

Spatial & Immersive

AR, VR and spatial work for brands, training and clinical contexts. The edge of immersive.

AR experiences
VR applications
Spatial prototyping
XR research

Explore Lab

Studio03

Real-time & Animation

Unity / Unreal builds, motion systems and interactive installations.

Animation
Game development
Interactive Experiences
Real-time 3D

Explore Studio

— Selected work —

Things we've shipped.

All case studies

Unity · Real-time 3D2026

A lot of our work is under NDA — we share more on a 30-min intro call.

Poojan Shah · photographed in Mumbai

— A note from the founder —

Why we built Popaya.

When we started Popaya in 2017, the brief was simple: build a small team of senior people who ship on the date they wrote down in week one. No layered account management. No surprises in week six.

Eight years later, that hasn't changed. We work across product design, immersive experiences and real-time software for partners in North America, the UK and Europe. Most are still with us 3+ years in.

If you have something hard to build, I'd love to hear from you.

Poojan Shah

Founder · Popaya Technologies

Connect

— What partners say —

Long-term by design.

Working with Popaya felt like having an in-house team across the border. Same hours, same standards — and they actually shipped on the date we agreed in week one.

Head of Product

FinTech SaaS · New York

Shipped on the date they wrote down in week one.

Client

SaaS · London

The Unity team understood our hardware constraints faster than our own ops team did.

Client

Retail · Chicago

— FAQ —

Questions before we talk.

Have another?

We run shifts that overlap with your working hours — most of our partners are in North America, the UK and Europe. Daily standups happen in your timezone, not ours.
Most partnerships start with a 6-week scoped pilot to align on quality and pace. After that we move into ongoing pods, billed monthly. Long-term retainers are the norm.
Yes — we plug into your stack, your repo, your standups. About half our work is staff augmentation; the other half is end-to-end project delivery.
Always, before any scoped conversation. We also work under client MSAs without modification in most cases.
Fixed scope, fixed price for delivery work. Time-and-materials for ongoing pods. We commit to dates in writing in week one.

— Insights —

From the journal.

All posts

CompanySeptember 4, 2026 · 1 min

Why Software Teams Need Process Before Scaling

# Why Software Teams Need Process Before Scaling Adding people to a software team can increase capacity, but only when the delivery system is ready to absorb that capacity. Without a clear operating...

by Popaya TeamRead

Founder's NoteSeptember 1, 2026 · 1 min

Why Startups Should Build With Maintainability in Mind

# Why Startups Should Build With Maintainability in Mind Startups need speed. The market will not wait for perfect architecture, and early products naturally change as users and business priorities...

by Poojan ShahRead

Founder's NoteAugust 11, 2026 · 1 min

Why Long-Term Software Clients Need a Product Mindset

# Why Long-Term Software Clients Need a Product Mindset Long-term software development should not become an endless queue of unrelated tickets. A team can complete every requested task and still make...