AR Experiences
Face-tracking, world-tracking, and marker-based AR for iOS, Android, and web. From cosmetics try-ons to retail product visualisation — shipped on native and WebAR from a shared codebase.
— Practice · Lab —
Spatial & immersive.
AR, VR, WebAR, and mixed reality — built on the right hardware, evaluated on the right metrics, deployed without an on-site callout.
Six XR disciplines. One studio.
VR Applications
Multi-user VR for training, simulation, and brand experiences. Unreal Engine and Unity, with standalone headset deployment and OTA update pipelines included.
WebAR
Browser-based AR using WebAssembly — no app install required. We benchmark SDKs on bundle size, latency, and lighting stability before committing to a stack.
iOS ARKit & Android ARCore
Native AR using platform SDKs for the highest-quality face and world tracking. Built standalone or integrated with your existing iOS or Android application.
Mixed Reality
Microsoft HoloLens 2 and Meta Quest MR applications for industrial, medical, and training use cases. Purpose-built for enterprise deployment environments.
XR Research & Prototyping
Technology evaluations, hardware benchmarking, and proof-of-concept prototypes before committing to a full build. We surface the expensive assumptions early.
How the Lab practice works.
Hardware and SDK first
We benchmark hardware, SDKs, and runtimes against your target device before picking a stack. The wrong foundation is expensive to fix in week ten.
On-device in two weeks
A thin but real prototype on your target device — not a screen mockup — within the first two weeks. This is how we test assumptions while they are still cheap to invalidate.
Shared codebase, multiple platforms
Full production build with a shared codebase across platforms wherever the use case allows. Asset pipelines, performance optimisation, and device matrix testing included.
Fleet-ready from day one
Device enrollment, MDM integration, and OTA update pipelines for fleet deployments. No on-site visits required after launch.
— Lab · Selected work —
All Lab workThings we've shipped.
AR · iOS / WebAR2025
AR try-on for cosmetics brand
Read caseVR · Unreal Engine2024
XR training platform for enterprise
Read caseMost of our work is under NDA — we share more on a 30-min intro call.
— What clients say —
All Lab reviewsFrom the partners.
The AR experience drove a 22% lift in add-to-cart rate. I had to send that number to our board twice because they didn't believe it the first time.
Digital Product Lead
Cosmetics Brand · Paris
The VR training platform replaced $380k in annual travel costs in the first year. The safety-training completion rate went up, not down.
VP Engineering
Manufacturing Firm · Chicago
They evaluated four AR SDKs before committing to one. That kind of rigor in the research phase is rare — and the recommendation held up completely in production.
Head of Innovation
Retail Group · Amsterdam
Before we talk.
Yes. We test your exact hardware before scoping. Most Lab engagements begin with a device matrix evaluation — we want to know the constraints before we commit to a timeline.
Yes. Where the use case allows, we share a codebase across native and web targets using a WebAssembly bridge — one SKU library, one set of assets, two delivery targets.
Meta Quest 2, 3, and Pro; Pico 4; HoloLens 2; Apple Vision Pro (prototyping); and all major iOS and Android devices for mobile AR.
Prototypes: 2–4 weeks. Production builds: 10–22 weeks, depending on platform count, content volume, and fleet size.